Empowerment Thru Unity.
That line has been on UBA’s logo since the beginning. In 2013, in San Antonio, Texas, United Business Alliance was born — an alliance built on a simple observation: business owners grow faster together than alone.
The Founding Story
From UBA’s own founding documents: a young group of entrepreneurs recognized how much value business owners receive when they build relationships with people who share the same passion — so they built an environment where those relationships happen on purpose. UBA set out to bring entrepreneurs together to share business strategies and resources, and to uplift the community of men and women who take the risk of owning a business.
The Vision
“UBA empowers and promotes the growth of small to medium sized businesses by encouraging a sense of community.”
The Mission
To provide students, entrepreneurs, and the owners of small-to-medium businesses with specialized training in key business topics — and access to the resources they need for business development and growth.
“We are not interested in pointing out faults, but in finding real solutions to pressing business matters where there is a possibility of growth.”
— From the founder’s greeting, United Business Alliance Group
The Core Values — Written in 2013, Lived Now
Success
Not something to wait to arrive — a mindset to work from daily, on the belief that success is necessary to maintain success.
Excellence
The standard set for the alliance’s leaders and members alike — in what we build and in how we treat people.
Responsibility & Integrity
Taught, in the founding documents’ words, “by displaying responsibility and integrity in our own operations as we work to empower the community.”
Community Diversity
Actively reaching across cultures in the areas UBA serves — because a city’s businesses are stronger together.
Networking & Collaboration
Encouraging owners to learn how to support one another — the alliance in action, not just in name.
Innovation
Staying current with technology and trends, so the businesses in the alliance stay relevant as the world changes.
The 2026 Chapter: The People’s Premier Choice Award
Everything UBA stood for in 2013 points at one missing piece: a way for the public — the customers themselves — to say, out loud and on the record, which local businesses actually live up to it. The People’s Premier Choice Award is that piece. “Businesses Helping Businesses” is still the banner; the award is how the city keeps score — nominated by customers, tested by secret shoppers, earned in the open.
If UBA helped build your business back then — welcome home. If you’re new, the door is the same one it always was: start by standing up for somebody.